Dear Entrepreneur,

There is a business that you should be in that will change your life.

You can run it alongside your current business – or as a totally new business to add £100,000 to £1 Million to your current income.

That business is the Information Marketing business.

I passionately believe that every Entrepreneur should be in the Information Marketing business.

Information Marketing is the greatest business in the world. Providing knowledge and information to people keen to hear it – helping impact peoples’ lives and being rewarded for doing it makes this a perfect - and VERY profitable business.

If these were the only benefits of Information Marketing, it would be sufficient to have every business owner give it serious consideration.

1. You can incorporate it into your current business to transform that business and have you become THE authority in your field and / or you can launch a second business focused on Information Marketing, in an entirely new niche. The choice is yours.

2. Because you’re selling knowledge and information, profits are HUGE and costs are very low. For example, if you do a Teleseminar or physical seminar, all you’ve got to pay for is the phone lines or hotel room. The rest is pure PROFIT and can run into thousands or tens of thousands of pounds

3. Information Marketing gives you an amazing lifestyle. For much of the last seven years, I’ve spent a large amount of time at my house in California. I’ll do a teleseminar in the morning, then relax by the pool for a few hours. You get to choose the hours you work.

4. You can break free of the link between hours worked and income. You can reach large numbers of people doing Information Marketing – there’s no limit on your income and it’s not purely dependent on the hours you work.

5. Few or no staff. My favourite! I run a multi million pound Information Marketing business with just one employee. Everyone else on the team are freelancers across the world. I have an office but I hardly ever go there and I certainly don’t want to be hanging out there with employees!

6. Information Marketing is your fastest route to Financial FREEDOM. You should expect the addition of Information Marketing to add an additional £100,000 to £1 Million to your annual income

Information Marketing is the providing of information and knowledge to people. There are numerous ways of providing this knowledge and information. Your Information Marketing activities could include one or two of the following – or all of them. The choice is yours.

You may like the idea of adding six to seven figures to your annual income, but be wondering how you can do it in your busy Entrepreneurial life.

Here are your two options:

This is an absolute must for any business owner who is serious about maximizing their marketing and their profits.

To dominate your market, you MUST establish yourself as the authority in your market place. Regardless of what you sell, you have knowledge and expertise that your customers want.

By offering them that knowledge in the form of newsletters, seminars, membership sites, webinars, CDs, DVDs etc, you establish instant authority and pre-eminence in your field.

One of the smartest things you can do to grow your business is to turn your Customers into ‘Members.’ For example, one of our Gold Mastermind members sells equipment to the dental industry. But her customers have all been turned into members of her elite membership group. They receive newsletters along with a host of information marketing resources giving them important knowledge and info about their industry.

They are not charged for these resources – but by providing them and being the authority in her market place, the owner of this business is now the ‘go to’ person in the industry and able to command prices often 100% higher than the competition.

So even if you don’t plan to start your own separate Information Marketing business, you should at the very least be offering Information Marketing products and resources to your existing customers.

A £100,000 to £1 Million business is sitting there waiting for you if you choose to start your own Information Marketing business.

A typical Information Marketing business sells to people in a niche. Think of the things that I sell and imagine applying those principles to any niche you choose. It could be consumers, serving people with a particular passion or hobby (eg showing football players how to become better.) It could be a business niche, selling Marketing and Sales skills into to a particular industry.

Here are some examples of topics for consumers

Here are some examples of what you’ll be selling in your Information Marketing business, along with the range of fees / prices you should expect to charge:

Here’s an example of how the profits quickly add up in an Information Marketing business. Note: This is a small scale example. Numbers of often five or ten times higher.