If you're frustrated at your website, if it's not getting the sales and customers you deserve, if you get traffic to your website but that traffic doesn't convert to buyers - trust me - you are not alone.

The best-kept secret in business is that virtually everybody hates their websites.

They hate their websites because their websites don't make them enough money.

The sites don't make enough money because we've all been sold a massive lie by the web design industry.

The lie is:

          'Build it and they will come.'

In other words, the web designers tell you that if you just build a site that looks good, with great design, the customers will follow.

Nice idea.

Only problem is, as you may have discovered, it doesn't work. It's BS.

I can show you hundreds of really good-looking websites that went out of business because they didn't do the number- one thing that all successful websites must do:

They didn't convert the visitor to a buyer.

They were websites built around the concept of design, not the concept of conversion.

I've caused lots of controversy with my comments over the years about the web design industry. But I don't care. I've had enough of seeing the lives of hard-working business owners destroyed because their websites - the single most important source of customers for all of us - let them down.

I've actually got nothing against web designers. All the ones I've met are very nice people. But the clue is in their job description:

Web 'DESIGNERS

They understand 'Design'. They do not, in most cases, understand 'CONVERSION.

Of course you want a nicely designed website. But that doesn't get you customers. You need a website that converts visitors to buyers.

The person running your online marketing (ideally you) needs to be a world-class expert on website conversion. By the time you've finished this book, you will be.

In the meantime, please understand that the future of your business, your financial future probably depends on your website's ability to convert.

Have a think about this:

I'm assuming you went into business to achieve financial freedom for you and those you care about.

If that's the case, that freedom is obviously only going to come from the money in your bank account.

That money is going to come from your customers.

I think we can all agree that in today's world, everyone who becomes a customer is either going to come directly from your website, or they're at least going to check out your website before buying. So your website is going to play the key role in 'converting' them to a customer.

In other words, your website determines how many customers you have, which determines your income, which determines your financial future.

So it's no exaggeration to say that your website could be destroying your business if it's not being run properly by someone who know what they're doing.