We said earlier that one of the fastest ways to grow a business is to sell more to existing customers. If we want to give a business an instant cash boost, we start talking to the existing customers because they're so much easier to sell to than new customers.

But the next best group to contact are your old customers who are not buying from you anymore. They are customers who are still there in the mix but have stopped buying from you or you stopped making offers to them, or they're lost customers in the sense that they were customers of yours once, and they're not customers of yours anymore. They've gone away, and they're spending money with somebody else. You have a great opportunity to reactivate these ex-customers.

If you have a new business and are not in this position yet, please make a big note of this because this is going to be one you absolutely want to implement. Reactivating customers who aren't spending money with you, for whatever reason, is one of the real delights of marketing because everyone is pleasantly surprised with the results.

Understand that if people have stopped spending money with you, it rarely has anything to do with you, apart from the fact that maybe you're not communicating with them enough.

Generally speaking, people stop buying from a business because the business ignores them. It is quite likely you've ignored people who have spent money with you three months ago, three years ago, or maybe even longer. If you're willing to reactivate them, you'll be very happy with how many come back.

If you've not paid enough attention to them, apologise. Say, "I've been thinking about it, and I don't think I've paid enough attention to you. I haven't contacted you over the last few months. I've not been checking how you are. I just want to check in with you. How are things going? Is there anything I can do for you?"

If you think you've lost them to somebody else, one of the great marketing letters goes along these lines. "Dear Julie,' or "Dear John, was it something I said? Was it something I did? I'm shocked that I may have upset or offended you. If I have, I deeply apologise.

"l value your business, and I miss you. If I've done something to let you down, I would really like to know what that is so I can put it right. If it's just that time has gone by and we haven't been in contact, I'd like to re-establish our relationship and let you know how important you are to me. I'm just checking in to see how you're doing.

When did anybody last say that or anything similar to you? It doesn't happen, does it? Like all the strategies we've talked about here today, it's simple and straightforward. It can be profoundly profitable, but virtually nobody does it.

Whether you're self-employed, an up-and-coming entrepreneur, or the owner of a small, medium, or large business, I have a simple message for you: Wealth is a choice. It's really down to you now on the number of these 77 strategies you are willing to implement.

Bear in mind that if you tried one every week, then in a year and a half, you'd have 77 new approaches to your business and your business will be absolutely transformed.

Thank you for spending this time with me and for investing this time in yourself. I would love to hear your success stories, so please do get in touch.

Good luck with it all. Take massive action and reap the rewards.