
The World’s Most Advanced Influence Skills to
Make You a Powerful Communicator, Effective
Leader and Give You the Skills to Influence and Sell to Others with Ease and Integrity


Just £195 plus VAT
For The First Time Ever, Chris Cardell and Paul McKenna on the most Important Skill You Possess – The Power to INFLUENCE
As a business owner, the single most important skill you possess is the ability to influence others.
Your success in business and in life is directly linked to how effective you are at communicating and influence.
Every day, you need to influence:
Customers: Your ability and your team’s ability to sell is the lifeblood of your business
Staff: As an Entrepreneur, you are a leader – and leadership is all about Influence
Suppliers: Whether a key supplier or the bank manager, every day as an Entrepreneur presents you with key moments where you need to influence others to support you on your journey to success.
Family members and friends: The quality of your personal relationships directly impacts your performance at work. When you are a more effective communicator in your personal life, it can’t help but benefit you professionally.
The Ultimate Sales Training
Although ‘Ultimate Influence’ is about much more than selling, you will be immersed in some of the most powerful skills in the world to sell effectively.
We are so busy as business owners, it’s easy to forget that as an Entrepreneur, you are a professional sales person. Your product or service may be great – but that’s not enough for success. To succeed you have to be able to sell effectively.
If you are like most business owners, you were so busy when you set up your business, you may not have taken the time to go and learn how to sell effectively. You may not even like the idea of selling but the good news is, it’s a skill. Just like any other skill, it can be learned.
At Ultimate Influence, you will be immersed for an entire day in the skills to make you great at selling. Best of all, you will discover that selling is not about forcing your communication on others. It’s about entering your customers’ world, giving them a great experience, communicating with confidence and style and leaving them delighted to hand you their money!
Beyond Self Confidence
The most important factor in you being able to influence others effectively is to first be able to influence YOURSELF so that you are in a strong, confident state of mind when you communicate to others.
The most successful people in the world have moments where they lack self confidence. There are times when all of us would like to be more confident. So during your day with Chris Cardell and Paul McKenna there will be a big focus on building strong states of self confidence – an essential component if you are going to be a truly successful Entrepreneur.
Bring Your Team
Anyone in your business who interacts with customers is a sales professional and MUST understand the basics of influence and selling.
Plus, if you have staff, their interactions with each other will improve substantially as their own communication and influence skills improve. Learning how to influence involves discovering how others think. Most conflict and internal problems in businesses are ultimately communication problems.
So we strongly encourage you to bring your team with you to ‘Ultimate Influence’ and have them experience Chris Cardell and Paul McKenna first hand.
SPECIAL GUEST:
Paul McKenna – The Secrets
of Unconscious Influence

For more than 20 years, Paul McKenna has thrilled audiences and inspired millions with his books, TV series and live shows.
Paul is a master of human influence – and more specifically – a master of unconscious influence.
At Ultimate Influence Paul will be presenting the secrets of Unconscious Influence – how to ethically influence others at the deepest level and command the room with your presence in ways that may surprise you.
Paul McKenna is also one of the world’s leading trainers in Neuro Linguistic Programming. He will be sharing with you his most advanced skills for creating instant rapport and influencing others. He’ll even show you how to use hypnotic language patterns in everyday life.
Here is what you will discover
at ‘Ultimate Influence’
- How to gain instant rapport with people
- How to Influence others effectively and ethically
- How to build you self confidence so that you are an effective and powerful leader
- How to establish your customers’ needs
- The 5 Step Sales Process – a complete blueprint for sales success
- How to ‘read’ your customers by detecting subtle patterns in their language and body language
- Questions are the answer: How to ask powerful questions that make the customer more likely to buy
- Advanced Language Patterns: How to use words effectively to influence with elegance
- Hypnotic Language Patterns: Can hypnotic techniques be used in the sales process? Absolutely! Find out how at ‘Ultimate Influence’ with the world’s leading hypnotist – Paul McKenna.
- How to identify and overcome objections
- Self Confidence – At the heart of being an effective Influencer is your ability to be strong and confident in important situations. You weren’t taught how to do this at school. At Ultimate Influence you’ll discover how to sum up confidence and power – instantly.
- Closing Skills – How to close the sale and massively improve your close ratio
- How to Sell on the Phone
- The importance of understanding peoples’ Values to Influence them effectively
- Ethical Influence – These tools are powerful – how to ensure that your new skills are used ethically
- How to turn an uncertain customer into a raving fan
- How to lead and influence your staff effectively
- Influence styles – Why different people need to be communicated to in very different ways
- Speaking to Groups – How to be strong and confident and wipe out any fear of public speaking
- Advanced Sales skills for Entrepreneurs
- How to use the power of Neuro Linguistic Programming (NLP) to be an outstanding communicator
- How to sell online and the big online sales mistakes to avoid
- Unconscious Influence: How to use advanced techniques to communicate to others at an unconscious level
Professional AND Personal Benefits
One of the bonuses of becoming effective at Influencing, is that the same skills that can be applied to your business can be applied to your personal life too.
We are all influencing – all the time. Whether it’s friends, family, staff or customers your communication skills are directly linked to your results in all areas of life.
For example, if you have children, someone is going to influence them. Whether it’s going to be you or the drug dealer may well come down to influence skills.
You will find that as you master the skills of Influence, it will have benefits in all areas of your life. It is the single most important professional skill you possess, so don’t miss this very special event.
This Seminar will not be recorded and will not be repeated. The only way to experience ‘Ultimate Influence’ is to be at the Event.
Book Now and SAVE £300!
The full price of Ultimate Influence is £500 plus VAT.
But if you book now, before the early booking deadline, you can save 60% and come for just £195 plus VAT
An entire day of the world’s most powerful Influencing skills with Britain’s two leading authorities on the subject – for just £195 plus VAT.
Don’t miss out. Book your place now...
About Chris Cardell

Chris Cardell has created more Millionaire Entrepreneurs than anyone in Britain and is the leading provider of Marketing, Internet Marketing, Sales, Entrepreneur Success and Advanced Thinking knowledge and information to business owners in Europe.
Over the last 20 years, Chris has become renowned for being able to take ordinary businesses and turn them into extraordinary businesses – often with increases in profits of 50% - 250% and in so doing increase their owners’ profits, free up their time, transform their Internet strategy and radically shift their Entrepreneurial thinking... and all within a remarkably short space of time, typically less than a year.
Every week, 310,000 Business Owners receive Chris’s Entrepreneur success tips. He has been featured on BBC, ITV, News at Ten, The Observer, The Guardian, The Mail on Sunday, Sky News, LBC Radio, Classic FM, Talk Sport, Capital Radio and The Sunday Times.
Chris’s VIP Inner Circle is Britain’s leading Entrepreneurial success group, while his Gold Mastermind Group is an elite, closed-door, private members group focused on advanced strategies for Entrepreneurial Wealth. Chris is renowned for his expertise in Internet Marketing. He is regarded as Europe’s leading authority on Online Marketing and Pay per Click Advertising.
He has also been training business owners in Sales and Influence for 20 years and at ‘Ultimate Influence’ will share with you the most powerful strategies he has developed over those 20 years.
About Paul McKenna

Paul McKenna has impacted millions of people across the world with his powerful knowledge and insights into the human mind and the science of peak performance. Paul is going to be sharing with you some of his most advanced knows on human influence as he reveals the secrets of unconscious influence.
The Power to Influence
Your success as an Entrepreneur is directly proportional to your ability to persuade and influence others. You have your product or service and you have a world of potential customers. The only thing that turns them from potential customers into paying customers is your ability to influence.
In addition, your entire working life as an Entrepreneur is spent influencing. You need to influence colleagues, suppliers – maybe even the bank manager.
And the final key part of the influencing matrix, that’s often overlooked, is your ability to influence the most important person of all – YOURSELF. Being able to direct and influence your own thinking effectively is a key trait shared by all outstandingly successful Entrepreneurs.
There are very few people on this planet who know as much about influence as Paul McKenna. And there's no one better placed to share these skills with you than Paul.
He is Britain's bestselling non-fiction author, having sold 3 million books, and his TV shows and live appearances have been watched and attended by hundreds of millions of people in 42 countries around the world.
Over the past twenty years, Paul has helped millions of people successfully lose weight, quit smoking, overcome insomnia, eliminate stress, and increase self-confidence.
Paul has famously worked his unique brand of personal transformation with Hollywood movie stars, Olympic gold medalists, rock stars, top business achievers, and royalty.
He has consistently astounded his audiences and clients by proving how small changes in people's thinking can yield huge results, whether it's curing someone of a lifelong phobia, or transforming their business and financial situation.
Now you have a unique opportunity to experience Paul McKenna LIVE. What you discover from Paul at ‘Ultimate Influence’ will equip you with key skills that you can use for a lifetime to become a powerful, confident and effective communicator and influencer. Your competitors are in for a shock!

17 Reasons Why Ultimate Influence is the ‘Must Attend’ Event of the Year
- You will discover the most powerful Influence skills in the world to become a strong and effective communicator
- You will master the fundamentals of Sales and Selling – the skill that sets the great Entrepreneurs apart from the rest
- You will learn the advanced secrets of Unconscious Influence
- You will discover how other people think – enabling you to understand them and influence them more effectively
- You will discover effective methods for influencing staff and team members effectively
- You will learn how to create rapport with people in seconds
- You will learn how to deal with difficult people
- You will be a more effective leader because you will understand the fundamentals of human communication and influence
- You will spend a unique day with Chris Cardell and Paul McKenna – the UK masters of Influence, Sales and Entrepreneur success
- You will discover valuable Influencing skills that you can use in your personal and family life too
- You will learn how to Influence your own state of mind so that you can achieve high states of self confidence and perform at your best
- You will understand what motivates people – customers and staff, so that you can elegantly match their thinking style and transform your ability to get them to take action and buy
- You will discover how to overcome customer objections and turn a ‘maybe’ or a ‘no’ into a sale
- You will discover how to ‘command a room’ whether it be a room of colleagues or an audience you are speaking to
- Paul McKenna will show how to wipe out any fear of public speaking or selling that you or your colleagues have
- You will master advanced strategies to close the sale
- You will spend an incredible day and have a rare opportunity to network with like-minded, success driven Entrepreneurs and professionals
Reserve Your Place Now and SAVE 60%

Plus Two Month's FREE Membership to Chris Cardell's VIP Inner Circle:
If you’re not currently a member of Chris Cardell’s VIP Inner Circle , you’ll also receive two month’s FREE Membership including monthly CD and 24 page monthly Business Breakthroughs Newsletter. After your two month trial, you will be automatically upgraded to full membership at £47 plus VAT per month unless you cancel, which you can do at any time. (This Free bonus is for non VIP members only)