Google Ads Onboarding Form

WELCOME

Cardell Media Google Ads & Online Advertising Partnership

Welcome, and thank you for joining our Google Ads & Online Advertising Partnership, There are a few steps we need you to take in order it have Chris Cardell’s team personally managing my Google Ads to give me a constant source of customers 24/7.

Step 1: Find and send your Google Ads Customer ID

To find your Google Ads Customer ID, simply login to Adwords:

https://ads.google.com/

Then follow the instructions here:

https://support.google.com/google-ads/answer/1704344

NOTE: We can not begin management without this ID

Step 2: Fill in your details below:

Name*
First Last
Company
Email*
Phone
Website
Have you done Google Ads before?
What's your Google Ads CustomerID
Please give a brief background to your business.
How do you get customers at the moment?
Are there any key markets that you want to focus on - geographic target market?
Are you planning any offline media or other digital media this year? (Press, OOH, TV, radio, etc.)
Tell us a little bit more about your customers.
What is your current annual turnover / sales?
What is your target turnover / sales?
What is the average value of a customer over 3-4 years
(If doing lead gen) What percentages of leads do you convert to customers?
Based on the above, what would you feel comfortable investing to buy a customer/lead
Is your budget fixed or is it dependent on return?
Based on your industry, we recommend an initial monthly budget on Google of £1000 to £3000. We will discuss your budget on your onboarding call
If you had to pick 2-3 key competitors to gain market share and customers from, who would it be?
What are your main USPs over these competitors - what makes you stand out from them?
What do you feel about your website
Is it profitable for you?
On a scale of 1-10, where 10 is amazing an 0 is terrible, where do you think your site is?
Would you like us to help with your website? We have a website and online marketing partnership programme where we build you a great website and look after all of your online marketing. If that’s of interest, we can schedule a call with the team?
Does your website have Google Analytics installed? (including a conversation about what conversion(s) we’re going to measure, including possibly phone calls. We’ve got to be measuring at least one type of conversion)
Destination pages/ what pages are we sending people to?
When people come to your website what do you want them to do? Call / Email / Fill in enquiry form / join mailing list?
Is there anything else you think it would be useful for me to know about your business or your plans for the future
Is there any other information you feel would be useful for us to know?
Website Logins (Please provide any website / server logins you have so we can assist with tracking and pixel implementation.)
Google Ads
If you know your Google Ads Customer ID please fill below.
Google Ads Customer ID

Normally takes the form XXX-XXX-XXXX, and can be found in the top right corner of your account when your logged into Google Ads: https://support.google.com/google-ads/answer/1704344?hl=en-GB
Bing
Please can you provide us with the following details, so we can request access.
Bing Account Number

The account number is different than the customer ID or account ID. Account numbers are an eight-digit mix of numbers and letters. To find your account number:

Click the gear icon gear icon, and then click Accounts & Billing.

Do one of the following:

If you have one account, the account number is shown on the Accounts tab in the Account section.

If you have more than one account, see the Account number column in the table.
Facebook
Please can you provide us with the following details, so we can request access.
Facebook Add Account ID

For help finding this please read teh following: https://www.facebook.com/business/help/1492627900875762
Facebook Page URL / ID

Either visit your facebook page in facebook, and copy paste the url or To find Page ID : 1. Go to your page 2. Click " Settings " 3. Click " Page Info " 4. you can see " Facebook Page ID "
Youtube Information
If you know your youtube information please fill below.
YouTube Channel URL

Normally takes the form youtube.com/channel/xxx
YouTube USERNAME
YouTube Password

Normally takes the form youtube.com/
Google Analytics
If you know your google analytics id please fill below.
Google Analytics ID

Normally takes the form UA-XXXXXXXX-X, don't worry if you don't know this, we can help you find this information.
Hosting Details
Please provide the following details to assist with account setup
Hosting Provider
Username
Password
Please can you add [email protected] onto your hosting as an admin to ensure no setup delays
- We have added [email protected] as an admin
Domain Details
Please provide the login details to domain name account
Url of Domain Name Registrar

(where domain name was purchased)
Username
Password
Please can you add [email protected] a full admin user to your domain name account or do you need assistance to do this?
- We have added [email protected] as an admin
- We need assistance
DNS – domain name server
This is the account that you manage your domain in. Sometimes it may be the same place your purchased your domain name but you may have transferred the domain to a different host. We need access to the account to be able to create a subdomain for your landing page. Please can you let us know where it is hosted, and the username and password. If you are unable to do this, we will need to ask you to set up the sub domain for us, so please make sure you can access your domain name manager. This is not the same as your website dashboard logins.
Url of DNS

(where dns is managed)
Username
Password
Please can you also add [email protected] as an admin user to the account, in case 2 factor authentication is required.
- We have added [email protected] as an admin
- We need assistance

Cardell Media Google Ads & Online Advertising Partnership

Welcome, and thank you for joining our Google Ads & Online Advertising Partnership, There are a few steps we need you to take in order it have Chris Cardell’s team personally managing my Google Ads to give me a constant source of customers 24/7.

Step 1: Find and send your Google Ads Customer ID

Step 2: Fill in your details below:

Google Ads

Bing

Facebook

Youtube Information

Google Analytics

Hosting Details

Domain Details

DNS – domain name server