By the end of the five-part programme, you will completely understand Facebook marketing. The biggest things holding business owners back with Facebook is not a lack of opportunity. It’s a sense of complete confusion about a system that has until now been very hard to understand.

I have spent the last two years and hundreds of thousands of pounds wading through this confusion so you don’t have to.

I’ll show you precisely what to do on Facebook and how to do it, turning the Facebook confusion into Facebook clarity.

You will learn precisely how to deliver messages directly into the news feeds of your customers. If you use Facebook, you will have noticed this happening more and more.

But you need to know the right types of messages, when to do it and when not to do it.

You’re about to master how to get direct access into some of the most valued real estate online – your customers’ Facebook news feeds.

I am going to show you how to create Facebook ads that work. I have tested in my own business hundreds of different ads, and we often see a certain ad outperform another one by 100%, 200% or 300%.

You’re not going to have to reinvent the wheel. If you go off and try to do this on your own, you can lose thousands trying ads that just don’t work. We’ll show you precisely how to create ads that turn the maximum number of Facebook users into paying customers.

When you market on Facebook there is what I call the secret Facebook language. You cannot just transfer the forms of advertising and marketing that you do elsewhere, like Google, to Facebook. It doesn’t work.

When your customers are on Facebook, they’re in a certain mode, and you have to speak to them in the right way. If you get this right, you win. If you get it wrong, your marketing won’t work and the customers will ignore your messages.

One of the reasons you don’t want to advertise on Facebook without knowing what we’re going to cover on this course is, while you might get your ads working, you might also end up paying two or three times more than you should be.

When it’s done properly, Facebook Marketing is an extremely cost effective way of attracting in customers at very low cost.

You’ll discover how on Facebook Mastery.

You will discover to how to target potential customers with great precision, using the most powerful customer list in the world – Facebook’s!

Facebook knows virtually everything there is to know about their users. And they’re willing to share all of this with you – the business owners.

The power that gives you in reaching the best customers has to be experienced to be believed.

We’re going to show you how to do remarketing on Facebook. If you’ve seen any of my Facebook messages or ads recently, that’s remarketing on Facebook. It allows you to go straight in there to people who have been to certain pages on your site or bought certain products. It is, quite simply, amazing.

This programme is called Facebook Mastery, and it is primarily about Facebook, but we’re going to do a bonus module. One of our five sessions will be a bonus session on LinkedIn.

Here’s why. LinkedIn works in a similar way to Facebook with some variations if you want to target people in businesses. Whether you do B2B or B2C, it’s normally worth doing. We’re going to show you how can maximise your profits on Linkedin.

(If you do B2B, part of the Facebook Mastery is showing you how to target business owners on Facebook or people in business on Facebook. I target B2B using Facebook, and I’m going to show you precisely how I do it.)