{"id":868,"date":"2021-06-04T14:42:14","date_gmt":"2021-06-04T13:42:14","guid":{"rendered":"https:\/\/www.cardellmedia.com\/agency\/?page_id=868"},"modified":"2021-06-04T20:58:05","modified_gmt":"2021-06-04T19:58:05","slug":"what-business-are-you-really-in","status":"publish","type":"page","link":"https:\/\/www.cardellmedia.com\/agency\/services\/what-business-are-you-really-in\/","title":{"rendered":"What Business Are You Really In?"},"content":{"rendered":"

\n\t\tWhat Business Are You Really In?\n\t<\/h1>\n\t\t\t\t\"Work\n\t

Have a look at this picture from Wiltshire, UK. On the left is a pet store. On the right is a vets. Both run by the same company.<\/p>\n

Every other pet store in the world is losing profits by not having a vets next door. And every other vets is losing out by not being able to send its visitors to the adjacent pet shop.<\/p>\n

In this case, it seems the pet shop came first. It\u2019s part of a chain of stores. What this very smart business understood was that it isn\u2019t in the pet shop business. It\u2019s in the business of making dogs and their owners happy. Big difference.<\/p>\n

That understanding opened up the doors to possibility and profits. If you\u2019re in the pet store business and want more profits, you either have to sell more stuff, get more customers or open another pet store. If you\u2019re in the business of making pets and their owners happy and want to increase your profits, there\u2019s a world of possibility on how you might do that, including opening a vets.<\/p>\n

Much of our time on these pages is focused on the vital task of getting more customers. We also talk about selling more of what you sell to those customers \u2014 getting them to purchase more frequently.<\/p>\n

But there is another option. What about selling them something else? Not your core product or service, but just something they want?<\/p>\n

This involves grasping a fundamental principle: despite what your accountant tells you, the most important asset in a successful business is not equipment or property. It is the relationship a business has with its customers.<\/p>\n

When a customer first spends money with you, they become an asset with a clear potential value because they\u2019ve done something very significant. They\u2019ve jumped the hurdle of trust that has to happen before someone gives you money. Despite all the choices out there, all the competition, they chose to do business with you.<\/p>\n

That makes them 10 times more likely to do business with you again compared to someone who hasn\u2019t \u2014 and it doesn\u2019t matter too much what you sell them.<\/p>\n

If I sell lawnmowers, I could be tempted to think that the important part of the transaction is that the customer bought a lawnmower. So I\u2019ll start to think of other garden products I can sell to them, which is obviously a smart thing to do.<\/p>\n

But the really smart approach is to understand it isn\u2019t that they bought a lawnmower, it\u2019s that they chose to buy it from ME. It\u2019s the relationship that counts.<\/p>\n

So here\u2019s a crazy idea. Once I\u2019ve sold them all the garden stuff I can, what if I call them or email them and ask if they need a sofa. If they do, I\u2019ve teamed up with a great local sofa company and together we\u2019ll sort the sofa of your dreams.<\/p>\n

The potential for this is limited only by your imagination and your willingness to be tenacious. You can choose to offer something that has a similar theme to what you currently sell, as with the pet store and vets, or you could offer something completely different. There are no rules.\u00a0<\/p>\n

Just ask the richest man in the world, Jeff Bezoz. Can you think of anything dafter than offering the buyers of an ecommerce delivery company (Amazon), a streaming media service and building a movie and TV business off the back of it (Amazon Prime)?\u00a0<\/p>\n

So what business are you really in? Are you in the business of selling the specific product or service you offer and limited to that for the rest of your Entrepreneurial life? Or are you in the business of enhancing your customers\u2019 lives? If it\u2019s the latter, start asking yourself what they want and need and how you can either provide that or be the concierge that introduces them to those who can provide it. <\/p>\n

\n\t\tThree Extraordinary Entrepreneurs\n\t<\/h2>\n\t

Over the next couple of weeks (depending on when you\u2019re reading this) I am going to be selecting 3 new Private Clients to work with personally.<\/p>\n

When someone is accepted as a Private Client, I effectively become their Marketing Director, managing the Marketing with the owner of the business and with my 50-strong team, implementing the world\u2019s most effective strategies for stunning success.<\/p>\n

So are you an extraordinary Entrepreneur? Or a potentially extraordinary Entrepreneur, stuck in an ordinary business that you know has the potential to be and do so much more?<\/p>\n

Private Client takes up a lot of my time so while I would love to take on 20 or 30, when we open up places every year, we can only accept a small number. This year it\u2019s 3, so apologies in advance if we\u2019re not able to accept you.<\/p>\n

Whether you need a new website, effective Google Ads, advanced Facebook Marketing, email campaigns written and implemented, sophisticated direct mail \u2014 we do it all. We create a bespoke plan for you and you immediately have the finest Marketing team in the world turning your business into the customer-generating operation that it deserves to be.<\/p>\n

The investment for Private Client needs to be effectively Free for you, meaning that you have to have either enough current sales or profit potential that the extra profits I generate for you will easily pay for the investment which is \u00a34995 or $5995 per month, depending on your location. Our clients have annual sales ranging from low 6 figures to \u00a310 million. For your application to be successful, it needs to be clear to me that I can make you at least an extra 100k quickly and over the long term, much more.<\/p>\n

If you are serious about at least doubling your profits and would like to be considered for one of the places, email Hollie at Hollie@CardellMedia.com<\/a>. Tell us about you and your business and why you think I\u2019d enjoy helping you get very rich.<\/p>\n\t\t\t\n\t\t\t\t\t\t\tCall (+44) 330 097 2882\n\t\t<\/a>\n\t

\n\t\t\t\tREADY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?\n\t\t\t<\/h3>\n\t\t

GET IN TOUCH TODAY<\/p>\t\n\t

Or Call us on (+44) 330 097 2882<\/a><\/p>\n\t

\n\t\t\t\tWhy Use Us?\n\t\t\t<\/h3>\n\t\t

Our Difference<\/p>\t\n\t\t\t\t\"Tick\n\t

World class team<\/p>\n\t\t\t\t\"Tick\n\t

Full dedicated account management<\/p>\n\t\t\t\t\"Tick\n\t

Lift your Website above the competition<\/p>\n\t\t\t\t\"Tick\n\t

Get Google and Facebook working for you<\/p>\n\t\t\t\t\"Tick\n\t

Convert that traffic into paying customers<\/p>\n\t

\n\t\t\t\tSome Of Our Clients\n\t\t\t<\/h3>\n\t

\n\t\t\t\tGet In Touch\n\t\t\t<\/h3>\n\t