1. Ensure that all of your Marketing clearly explains the benefits of what you have to offer
   

2. Test Pay per Click Advertising - rapidly emerging as one of the most powerful methods for growing your business
   

3. Make sure that you test all of your Advertising and measure the response
   

4. Use effective headlines in your Advertising and on your website
   

5. Communicate with your existing customers more frequently - it's the biggest source of untapped profits
   

6. Continually promote your products or services to the media through effective, ongoing PR
   

7. Use your website to offer useful information to potential customers in exchange for their email address, so that you can build a lifelong relationship with them. 

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