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The
rewards that await you if you’re willing to put a
little time and effort into understanding Internet and
E-marketing are enormous. This
is a vast area – but we want to give you 10
strategies that you can begin using immediately. Our
one aim is to give you what you need to grow your
business and increase your profits. These are very
good starting points: |
- Get clear on
what the purpose of your website is
Otherwise it can just end up a confusing mess. Is
the purpose of your website to sell something,
give information, nurture relationships??? It’s
up to you – but get clear from the start. For
example, the purpose of this website is to give
leading edge information to our clients that can
help them significantly grow their business and
increase their profits. Simple as that. So get
clear on what you want your website to be and
focus on it.
- Remember that
your website should not be about you
OK it sounds weird but the truth is your
prospective clients and customers aren’t that
interested in you. They’re interested in what
you can do for them. There’s a fundamental
difference. Sure, you can have an ‘About us’
section and your website certainly needs to convey
your pre-eminence in your field. But beyond that
it should all be about your prospective clients.
Step into their shoes. Meet their needs. Address
their fears and concerns. Above all, give them
solutions and solve some of their problems. Then
you’ll have a website that people will want to
visit.
- Give People
Free Stuff.
Don’t hold back. If the purpose of your
business is to add real value to peoples’ lives
– start now. Give visitors to your site
information they can use that will make a real
difference to them.
- Email Addresses
You’ve heard this a thousand times before,
but would you believe that most businesses still
do not collect the email addresses of everyone who
contacts them. You may as well take a huge bucket
of cash, go to the top of your building and throw
it out of the window. Every time a business fails
to capture someone’s email address they’re
turning down the opportunity to contact them for
FREE, for weeks, months and years ahead. This is
insanity. It’s also insane not to offer visitors
to your website an easy way of submitting their
email address, so they can see if you're as good
as you say you are. Your web designers should be
able to set up a simple way of doing this.
- Once you have
Email Addresses – use them!
Of the businesses that are good at collecting
email addresses, hardly any of them follow up by
communicating regularly with their customers and
clients in an effective way. You don’t just have
to use email to sell stuff. You can use email to
thank people for their business, make them a
special offer, give them a free article or report,
send a newsletter, recommend a product or service
they may be interested in, ask for referrals,
share some news that may be interested in, ask why
they’ve not done business with you…the list is
only limited by your imagination. The point is
this. You could grow your business by 10, 20 or
30% just by adopting an effective e-marketing
strategy.
Contact us directly if you need more
help.
- Automate your
Emails with Autoresponders
One of the reasons that Email Marketing is so
powerful is because if you set it up properly,
your entire email operation can be automated.
Using autoresponders you can decide who gets which
emails and when they get them. You can even create
a system where
people who purchase a particular product or
service receive a series of emails leading them to
further purchases. And the entire process is
automated – which means that you can lie on the
beach while the profits roll in.
- Test Pay Per
Click Advertising
How would you like your business to be at the
very top of all the search engines without
spending months on search engine optimization that
probably wont work anyway. You can do this simply
and rapidly with pay per click advertising. This
enables you to get to the top of the search
engines but you only pay when someone clicks to go
to your website. So unlike most internet
advertising, you only pay when someone visits your
site. How much you pay will depend on how much
competition there is amongst other advertisers in
your category.
As with all marketing, the golden rule is to TEST
and measure the results.
- Use Audio on
your website
The internet now offers the opportunity for
you (or a professional voice over) to speak
directly to your customers and clients. Adding
audio to your website can be very powerful and is
not expensive. Either produce something yourself
or contact us and we’ll produce something for
you. Either way, if you want to stand out from the
crowd, aim to get audio on your site within the
next month.
- Consider
Testing Internet Advertising
The collapse of internet advertising after the
dot com boom, gave advertising on the web a bad
name. But for many businesses, it’s become a key
part of their marketing mix. Consider testing
internet advertising on a small scale – if
it’s successful and you are able to role it out,
it can be a superb way to reach large numbers of
potential customers and clients very rapidly.
- Stay ahead of
the curve with Chris Cardell
These points just skim the surface of Internet
and Marketing. In addition, it changes, literally
by the month. To tackle this, Chris Cardell gives
thousands of businesses the latest leading edge
Internet Marketing tools in his VIP Business
Success newsletter. In the months and years ahead,
the information you receive will be worth
thousands to you and will keep you ahead of the
competition. Simply fill out the form below to
join Chris's FREE VIP Newsletter.
Join
Chris's VIP newsletter
and you'll receive hundreds of leading edge tips on
Marketing, Advertising, PR, Internet Marketing, Sales
- everything you need to grow your business and
substantially increase your profits - whatever the
size and type of your business. Fill in the form below
and your first FREE tips will arrive in minutes.
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